Think Globally, Act Locally…And Wisely

四月 24, 2013
hastens_sleep

Sometimes it takes more than big ideas to facilitate localization of global brands.

Right before Chinese New Year, our client Hastens Hong Kong was briefed by her headquarter regarding a large-scale global visual merchandising campaign named 「Let Nature In」, which was aimed to launch in March throughout all Hastens shops in the world.

Here came the challenge: In Chinese community March is usually a low season for durable products like bedding things since majority of purchases were made before the Chinese New Year. As such March is not a good time for large scale and costly investment in visual merchandising and retail decorations.

After a discussion with clients to well understand their requirements and a few rounds of design proposals, Chilli successfully came up with a design scheme which was well synchronized with the global initiative yet didn’t cost our client an arm and a leg.

Chilli’s design was then generalized and become a guideline for all Hastens stores in China for the same campaign.

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