Being the leading brand in the indoor ventilation industry, KDK planned a series of PR activities to reiterate its image as a brand who bring about fresher air and better indoor environment to consumers.

The PR initiative kicked off with a mass-market sampling of canned plant, a small souvenir to tangiblize KDK’s brand value, in 4 busiest areas in Hong Kong, namely Causeway Bay, Mongkok, Tsuen Wan and Shatin.

The 2-day sampling campaign was supported by newspaper announcement advertisement as well as post-event write-up.